Privacy Policy

Wolf Tooth Components LLC Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.wolftoothcomponents.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information.”


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
    FACEBOOK - https://www.facebook.com/settings/?tab=ads
    GOOGLE - https://www.google.com/settings/ads/anonymous
    BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

COOKIES & TRACKING TECHNOLOGIES
Here is a list of cookies that we use. We use cookies to optimize your experience on our website and to provide our services:
    - _session_id, unique token, sessional. Allows Shopify to store information about your session (referrer, landing page, etc).
    - _shopify_visit, no data held. Persistent for 30 minutes from the last visit. Used by our website provider’s internal stats tracker to record the number of visits.
    - _shopify_uniq, no data held. Expires midnight (relative to the visitor) of the next day. Counts the number of visits to a store by a single customer.
    - cart, unique token. Persistent for 2 weeks. Stores information about the contents of your cart.
    - _secure_session_id, unique token, sessional.
    - storefront_digest, unique token, indefinite. If the shop has a password, this is used to determine if the current visitor has access.
    - PREF, persistent for a very short period. Set by Google and tracks who visits the store and from where.

Managing Your Cookie Preferences:
You can easily manage your cookie preferences, withdraw your consent, or opt-out of non-essential tracking at any time by interacting with the Cookie Consent widget located on our website.

CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)
If you are a resident of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

    - The Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell/share.
    - The Right to Delete: You have the right to request the deletion of your personal information collected or maintained by us, subject to certain exceptions.
    - The Right to Correct: You have the right to request the correction of inaccurate personal information that we maintain about you.
    - The Right to Opt-Out of Sale or Sharing: We do not sell your personal data for money. However, we do use third-party tracking cookies for targeted advertising, which California law defines as "sharing" or "selling" data. You can opt out of this at any time by using our website's Cookie Consent widget or by contacting us.
    - The Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights, please contact our Privacy Compliance Officer at sales@wolftoothcomponents.com.

EUROPEAN ECONOMIC AREA (EEA) & UK PRIVACY RIGHTS (GDPR)
If you are a resident of the European Economic Area (EEA) or the United Kingdom, your personal data is protected under the General Data Protection Regulation (GDPR) and UK GDPR.

Legal Basis for Processing:
We process your personal information under the following lawful bases:
    - Your Consent: When you explicitly allow us to use cookies or send marketing emails. You can withdraw this consent at any time via our Cookie Consent widget or the "unsubscribe" link in our emails.
    - Performance of a Contract: To process your order, process payments, and arrange for shipping.
    - Legitimate Interests: To protect against fraud, communicate with you, and improve our services.

Data Retention:
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, such as complying with our legal and tax obligations, resolving disputes, and enforcing our agreements. When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Your Rights:
Under the GDPR, you have the following rights regarding your personal data:
    - The Right to Access: The right to request copies of your personal data.
    - The Right to Rectification: The right to request that we correct any information you believe is inaccurate or incomplete.
    - The Right to Erasure (Right to be Forgotten): The right to request that we erase your personal data, under certain conditions.
    - The Right to Restrict Processing: The right to request that we restrict the processing of your personal data, under certain conditions.
    - The Right to Data Portability: The right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To make a request regarding your GDPR rights, please contact our Privacy Compliance Officer at sales@wolftoothcomponents.com.

CURRENCY CONVERTER
By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at sales@wolftoothcomponents.com or by mail using the details provided below:

Wolf Tooth Components, 3100 West Park Drive, Burnsville, MN, 55306, United States